CURATORS
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ABOUT CURATORS GROUP

Our Mission

To architect brands that move culture, shift markets, and endure — as long-term enterprise assets.

Our Philosophy

CURATORS exists at the intersection of strategy, art, and human behavior. 

We believe brands thrive when they combine clarity, story, product excellence, and emotional resonance. We don’t follow trends — we build frameworks that transcend them. 


We are Brand Growth Platform grounded in

disciplined thinking, creative freedom and cultural intelligence.


We believe brands thrive when they combine clarity, story, product excellence, and emotional resonance.  Sustained growth emerges when these elements are aligned through systems, not isolated efforts.


We don’t follow trends — we build frameworks that leverage them.

What We Believe

  • Strategy is emotional. People follow meaning.
  • Creativity is structural. Beauty must be functional.
  • Growth is intentional. It requires systems, not chance.
  • Leadership is energetic. Brands rise when their founders rise.
  • Luxury is precision. Every detail matters.
  • Innovation is cultural. Successful brands anticipate human evolution.

What Makes Us Different


  • A hybrid background in luxury, creative direction, consulting, and art — enabling fluency across culture, commerce, and governance
     
  • A proprietary methodology used by brands across continents and stages of growth
     
  • Depth in both aesthetics and strategy
     
  • Strategic leadership grounded in global experience across luxury, consulting, and multidisciplinary creative practice informs CURATORS’ methodology and long-term vision.


  • The rare ability to integrate brand, product, and leadership into one aligned system
     

At CURATORS, we architect brands as enterprise assets—combining strategy, creative direction, and execution into a unified system for growth, positioning, and long-term value.


We unify management consulting, creative direction, and marketing execution into a single system to design how brands create, scale, and sustain growth.

Leadership & Core Team

 CURATORS is led by a senior, multidisciplinary leadership team spanning strategy, growth systems, brand language, product development and visual storytelling. The firm operates through a structured model that integrates internal leadership with a global network of trusted collaborators across creative, media, and production disciplines.

INDUSTRIES WE WORK WITH

Fueled by Purposeful Innovation & Creative-Strategic Solutions

Focused on Brand Growth

Devoted to Long-Term Value

MEET THE FOUNDER

Roxana (ROX) Frontini

Multifaceted Artist, Strategic Architect & Global Brand Leader
Specialized in building luxury and innovation-driven brands as long-term enterprise assets.

Roxana Frontini is a multidisciplinary artist, strategist, and global brand leader with over 20 years of experience across luxury, fashion, consumer, media, and innovation-driven businesses.

Her career spans South America, Europe, and the United States, where she has operated at the intersection of brand strategy, leadership, culture, and growth. She is recognized for her ability to integrate narrative, systems, and governance into cohesive brand architectures designed to endure.

Strategic & Governance Expertise 

Roxana began her professional career as an Intellectual Property Attorney, where she developed a rigorous understanding of structure, risk, and brand protection. She later earned a Master’s in Technology (E-Commerce) and a Master’s in International Business Management (Marketing), grounding her creative fluency in operational and commercial discipline.

Her executive and advisory experience includes direct work with global organizations and institutions such as Google, Meta, X (Twitter), TikTok, Business of Fashion, VOGUE, and LVMH, as well as collaborations with luxury and media brands including Prada, Rolex, PINKO, Silvia Tcherassi, Sony Pictures Television, NBCUniversal, and Discovery Channel.

Her work has supported brands and cultural leaders across major global markets, with a consistent focus on long-term value creation rather than short-term execution. Over the course of 20 years, Roxana developed frameworks that her team now applies to grow brands globally at curatorsgroup.com

Multidisciplinary Art & Creative Direction Foundation  

Roxana (ROX) Frontini is also singer-songwriter, creative director and multidisciplinary artist working across music, visual art, and design. Her work explores the relationship between mindset, transformation, and human potential, grounded in a practice that integrates creativity & consciousness. She believes that personal and collective evolution are active, intentional process. Through integral & immersive experiences, she invites reflection, expansion, and self-realization. This work has earned her recognition as a Pioneer Latina by Billboard, Telemundo, and Univisión and informs her perspective on culture, storytelling, and high-performance leadership. Discover More at roxanafrontini.com

Education, Mentorship & Human Potential 

Roxana currently serves as an Adjunct Professor at Istituto Marangoni Miami, teaching branding, management, and creativity across Master’s and Bachelor’s programs in luxury and fashion business. Her academic work reflects a long-standing commitment to developing leadership capacity, creative judgment, and human potential within organizations.

ROXANA FRONTINI & CURATORS GROUP

Roxana (ROX) Frontini founded CURATORS GROUP as a Brand Growth Platform to address a recurring gap observed across industries: brands with vision, talent, and resources often lack coherent systems to scale with integrity.


CURATORS partners with emerging and established brands to shape them as long-term enterprise assets. The platform integrates the best of the management consulting, marketing agency and production studio models —aligning brand growth, and governance to enable scalability, transitions, or M&A processes.


Roxana serves as the creative-strategic architect of CURATORS’ methodology and long-term vision. 

Day-to-day engagements are delivered through the CURATORS platform, internal teams, and trusted allies.

Clients & Allies

FEATURED WORK

    WORK WITH US

    DISCOVER HOW

    The CURATORS Way™

    Our methodology blends analytical rigor with creative insight.


    1. Discover — Truth, data, opportunity, blind spots
    2. Design — Narrative, positioning, visual world
    3. Align — Team, founder, product, communication
    4. Execute — Creative direction, campaigns, systems
    5. Scale — Local, international or global revenue growth strategy



    WHY LEADERS TRUST CURATORS


    We think like owners, not vendors.
    We approach brands as long-term assets—aligning strategy, leadership, culture, and value creation, not just marketing output.


    We deliver measurable growth.
    Our work has supported 60%–150%+ year-over-year growth, multi-million-dollar revenues, and successful scale, transitions, and expansions across markets.


    We integrate strategy, creativity, and systems.
    By designing how brand, storytelling, and growth work together, we help brands scale without losing clarity, identity, or control.


    We build brands people follow and trust.
    Beyond numbers, our brands have earned major media features, global collaborations, loyal audiences, and stronger, healthier teams.

    WHAT CLIENTS ARE SAYING

    “Best Investment We’ve Ever Made”

    “I have worked with Roxana in different projects for many years. She is a powerhouse! ”

    “We’ve expanded our company 30% since we started consulting with CURATORS”

    Armando, CEO

    Solstice Group

    “We’ve expanded our company 30% since we started consulting with CURATORS”

    “I have worked with Roxana in different projects for many years. She is a powerhouse! ”

    “We’ve expanded our company 30% since we started consulting with CURATORS”

    Lucía, Marketing Manager

    Lola Spain

    “I have worked with Roxana in different projects for many years. She is a powerhouse! ”

    “I have worked with Roxana in different projects for many years. She is a powerhouse! ”

    I love working with Rox; she’s not only a great human being, but she also understands the creative world and the business world perfectly, and how to balance both. She has helped me structure my creative processes from a business perspective, which has allowed my brand to grow. Her approach is always positive and encouraging for entrepreneurs like me.

    Karla, Special Olympics Florida

    I love working with Rox; she’s not only a great human being, but she also understands the creative world and the business world perfectly, and how to balance both. She has helped me structure my creative processes from a business perspective, which has allowed my brand to grow. Her approach is always positive and encouraging for entrepreneurs like me.

    I love working with Rox; she’s not only a great human being, but she also understands the creative world and the business world perfectly, and how to balance both. She has helped me structure my creative processes from a business perspective, which has allowed my brand to grow. Her approach is always positive and encouraging for entrepreneurs like me.

    I love working with Rox; she’s not only a great human being, but she also understands the creative world and the business world perfectly, and how to balance both. She has helped me structure my creative processes from a business perspective, which has allowed my brand to grow. Her approach is always positive and encouraging for entrepreneurs like me.

    Renata Blanco, Studio Conchita

    CURATORS and Roxana have been instrumental in transforming our fashion brand. Her cohesive team seamlessly aligns with our vision, elevating it beyond our expectations. Roxana's exceptional talent—not only as an artist but also in creative direction and sales strategy—has had a significant impact on our growth and success.

    I love working with Rox; she’s not only a great human being, but she also understands the creative world and the business world perfectly, and how to balance both. She has helped me structure my creative processes from a business perspective, which has allowed my brand to grow. Her approach is always positive and encouraging for entrepreneurs like me.

    CURATORS and Roxana have been instrumental in transforming our fashion brand. Her cohesive team seamlessly aligns with our vision, elevating it beyond our expectations. Roxana's exceptional talent—not only as an artist but also in creative direction and sales strategy—has had a significant impact on our growth and success.

    Mary Rubin, VP of Marketing

    Hopper Island

    I love working with CURATORS my business and myself grow so much! i've learn so much every day too, and that it's so important!!!

    I love working with Rox; she’s not only a great human being, but she also understands the creative world and the business world perfectly, and how to balance both. She has helped me structure my creative processes from a business perspective, which has allowed my brand to grow. Her approach is always positive and encouraging for entrepreneurs like me.

    CURATORS and Roxana have been instrumental in transforming our fashion brand. Her cohesive team seamlessly aligns with our vision, elevating it beyond our expectations. Roxana's exceptional talent—not only as an artist but also in creative direction and sales strategy—has had a significant impact on our growth and success.

    María Pía De León, Founder

    JOKU SHOES

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