About Us

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Multifaceted Artist, Creative Visionary & Global Business Leader
Specialized in Launching and Growing Luxury and Innovation-Driven Brands

Roxana (ROX) Frontini is a multidisciplinary artist, strategist, and business leader with over 20 years of global experience in innovation, creativity, fashion, entertainment, and brand growth.

Her career began in an unexpected place — as an Intellectual Property Attorney, where she developed a rare combination of analytical rigor, structural thinking, and creative protection. She later pursued a Master's in Technology with a focus on E-Commerce and a Master's in International Business Management with a concentration in Marketing, establishing the foundation for her understanding of digital ecosystems, consumer psychology, and global commerce.

Her professional path took her from her native South America, to Europe as a business consultant, and eventually to the United States, where she deepened her expertise in luxury and performance branding. Over the past decade, she has been directly trained by Google, X (Twitter), TikTok, Meta, VOGUE, Business of Fashion, and LVMH, sharpening her creative-strategic approach through the lens of the world’s leading institutions.

As a strategist and creative director, she has collaborated with brands such as Prada, Rolex, PINKO, Silvia Tcherassi, Sony Pictures Television, NBCUniversal, Discovery Channel, and worked with global celebrities including Gabriel Samra, The Kardashians, and María Alejandra Requena. Her work has also supported major fashion markets across New York, Miami, Los Angeles, Las Vegas, Dallas, and Atlanta.

She currently serves as a professor at Istituto Marangoni Miami, teaching management, creativity, and branding in the Luxury Master’s program, as well as in the Fashion Business and Styling Bachelor's programs. Her academic leadership reinforces her commitment to shaping the next generation of creative and business innovators.

A series of life-changing experiences revealed to her a fundamental truth:
Power comes from within, and mindset is the key to unlocking it.

This realization led to two major evolutions:

1. A Creative Universe Dedicated to Human Potential

ROX launched an integrated initiative of music, art, and design to elevate mindset and personal growth under her own name — ROX / Roxana Frontini. This multidimensional work has earned her recognition as a Pioneer Latina by Billboard, Telemundo, and Univisión.

2. The Founding of CURATORS GROUP

She then founded CURATORS GROUP, a Strategic-Creative Conglomerate offering brand architecture, consulting, creative direction, content development, media strategy, and brand management for luxury, purpose-driven, and high-growth brands.

CURATORS’ mission is clear: To ideate, design, and implement creative-strategy systems that allow brands of any size to innovate and prosper efficiently.

Our work merges the structures and data-driven systems used by the world’s largest companies with the power of intentional creativity and technology.

Today, CURATORS operates globally from Miami, Florida, serving clients across diverse industries who rely on the firm to unlock clarity, elevate brand value, and build scalable growth.

Beyond the Agency CURATORS also includes:

• CURATORS Academy — fast-paced entrepreneurial training programs; and
• CURATORS Studios — a creative space for events, content, and brand activations.
   

Roxana leads the company with a unique combination of creative intuition, academic substance, operational clarity, and real-world experience across continents and industries.

Her team does not simply help brands grow — CURATORS helps brands evolve into their highest possible expression.